Symbolism

Colors represent main wavelengths that 🐝 bees can see, company values and other associations:

Brand meanings and association matrix

💡 Logo can be interpreted in many ways, same as Naming. Some are actual technological blueprint of our products. Other meanings are more abstract, are tied to bees, spirituality and 🫀 Culture and values

Company and product meanings

Company Value	Color	What is color-coded in the app UI	web_app	entrance_observer	robotic_beehive
Observable mind 🧿	indigo #0248ff	queen	Vision model doing image detection. Data.	A camera making an observation and bee counting and antennas of the cpu	Frame with brood and hive roof elevated for inspection..
New horizons 🏔️	black	drone	Microservice	Body	Frame
Team effort 🐝	yellow #FFD900	nectar	Timeseries database, neural network layers	Video frames	Frame movement
Ethical heart 🌳	green #2f8b0b	brood	API gateway	A beehive, landing board and entrance	Hive as seen from the side or from the top
Radiate truth 🌞	yellow #FFD900	honey	Insights, alerts, actions	A computing device	A camera inspecting a frame
Humbly kind 🧸	white	bee worker	Internal API calls	Transparent glass	Signal passing through the hive

General associations

Company Value	Symbol piece on a logo	Associations	Theological Orthodox colors
Observable mind 🧿	— (T)	bee eyes and wings, sky, water, oasis, data lake, rationalism, foresight, ajna	Mary, Holy spirit, purity
New horizons 🏔️	— (T)	bee thorax, cross, sacrifice, altar, hammer, वज्र, man, tree crona, vertical depth	Repetance, Fasting
Team effort 🐝	I≡ (T)	bee abdomen, database, data storage, seargeant stripes, trinity, 🐟	Christ, glory
Ethical heart 🌳	H	heart, hive, grass, table, cup, grail, tree roots, earth, woman, plants, compassion, anahata, घण्टा	Trinity
Radiate truth 🌞	O	rising sun, lion, circle of life, hope, warmth, fire, will, enlightenment, idea, spirituality, glory, conception, manipura, oud	Christ, love
Humbly kind 🧸	U	Union, spirit, signal, music, transport, medium, transparency, open source, trust	Divine Light, Epiphany, Ascension, Baptism, Wedding

Music theme

Logos

Recomendation on logo usage

• Use white background whenever possible
• Use wide version only if there is company name stated
• You can use sunflower emoji 🌻 as stylized alternative in chat conversations

(PNG version, with white outline)

(wide version, SVG version with white outline)

Email template

Cover backgrounds